Grateful recognition

Blueline Laundry has a proud history of cultural diversity. We love to say that we have 20+ nations represented among our work force. We make a point to celebrate this diversity by acknowledging days of cultural significance for our entire organisation.

But this, of course, needs to start with our nation – with its first people, not just recognising the traditional owners of the land that Blueline operates within, not just celebrating with those who identify as indigenous in our organisation, but also recognising the historic and current challenges and injustices faced by indigenous peoples including marginalisation to meaningful employment, and look to actively honour the diverse history and stories that have shaped our journey.

We want to be more active in the way we respect our indigenous history and connection to country, as this is central to Blueline’s operating principles of social justice, diversity, equity and inclusion.

Local Tasmanian Aboriginal Artist Takira Simon Brown has dived into Blueline’s 130 year history and connected the organization's past and present by highlighting the role that Indigenous communities have played in shaping our values and our work. It highlights a history of brokenness, ultimately embraced in compassion and healing. It represents our history of taking in those in need of care and support and nurturing them. It represents the many nations of the world who have come to shelter under that same protection, as employees of Blueline Laundry.

Whilst just one small action, we want this collaboration to serve as an ever present visual reminder of the importance we place in recognizing, respecting, honouring and celebrating the rich cultural heritage of the First Nations peoples.

Truck wrap of our First nations story - with the serpent representing the care Blueline has shown to people of all nationalities, nurturing them like a Tiger Snake protecting a Mutton Bird who has lost it’s parents.

We have already wrapped one of our delivery trucks in Hobart, with a similar wrap soon to be unveiled in Launceston. Our front office areas will have the story prominently displayed, and our entire work force will wear personalised shirts bearing the story so that we unite to our voice for generations to come.

This year’s National Reconciliation Week theme, Be a Voice for Generations, encourages us to use words, share the values and messages of our lands traditional owners, and help create a more just Australia for all.

We hope that by incorporating this story into our branding, and overall community presence it can become a genuine conversation starter, an ongoing visual reminder that promotes a voice for generations and a step towards creating a lasting and meaningful impact. Through this initiative, we aim to foster a greater appreciation for Indigenous culture and heritage, while promoting the values of respect, understanding, and inclusivity that are at the core of Blueline Laundry’s mission.